Since the first Small Business Saturday in 2010, millions of people have spent their Saturday after Thanksgiving supporting thousands of small businesses across the country. Whether you’re shopping for a service, clothing, home décor, or yummy treats, small businesses provide a unique customer experience that’ll make you wonder why it doesn’t happen every Saturday. This year’s event will be held on Saturday, November 26.
Why should you support small businesses?
Small businesses create and curate their product and service assortment based on the communities they serve. Shops are able to create an authentic customer and brand experience that communities feel proud of.
Supporting small businesses pumps more than money back into the community. Small businesses typically support each other by buying locally. They support community organizations and schools, create jobs and reduce commute times for their employees, encourage locals to generate new ideas and concepts, and they give local creative people and entrepreneurs a place to showcase and profit from their talents.
Small Business Spotlight:
Pistacia Vera – Columbus, Ohio
Nestled into the German Village neighborhood in Columbus, Ohio, long-time IGS Energy customer Pistacia Vera creates a unique experience for their customers. The owners, who have a passion for design and comfort, incorporate those elements into their shop design, furniture, marketing, presentation, and flavors, keeping their promise to bring something truly special to their community.
From macarons, confections, and cookies, to breads, quiches and pastries, this café uses meticulous preparation techniques, beautiful plating and presentation to create a fun and inspiring dining experience.
“Small Business Saturday can help put businesses like ours “on the map” by inviting shoppers to discover the smaller, sometimes hidden treasures in their communities and support them with their business.”
– Anne Fletcher, Pistacia Vera
How does IGS Energy help small businesses?
Running a business can be tough. Different from a larger organization, small business employees wear many hats to keep their businesses afloat. The store manager can be the product expert, the repair man, the janitor, the shelf stocker, and the cash wrap associate all in one shift. And when you’re the owner of a small business, your budget is always top of mind.
IGS Energy is proud to serve many small businesses across the country throughout the year by providing a predictable energy rate, excellent customer service, and a wide range of products that give our customers peace of mind.
So get out there and support your local businesses. You’re sure to find some unique treasures and tasty treats for this holiday season.